A practical teaser to the umami strategy approach (ausgebucht)

Experience design can be a key strategic approach if you would like to stand out in the market. Scratch that. It should become your key strategic approach. Internal research of one of my clients, a large financial organization, shows that emotional experience is responsible for up to 40% value of the Net Promoter Score. In this workshop, I would like to invite you to skin dip into the umami approach to defining an experience strategy that will truly make you be liked, and perhaps even loved, by your customers.

How to stand out in the packed market?

Experience strategy can become your strategic advantage in the market. You 'just' need to focus on how you want to differentiate from others and stick to it over the long haul. How to do it? I will do my best to explain.

Even if you don’t realize it yet, your clients are likely to buy experiences from you rather than services or goods. This is why experiences are something you might want to turn into your strategic advantage. In my keynote, I will share both the reasoning and the practical tools that will aid you to become an organization that is known for having worked out the secret sauce: a great experience customers just can’t get enough of and are happy to tell others about.

I hope to inspire you to add experience strategy as one of the key strategic directions for your business. and for yourself.

Aga Szostek

Author and Strategic UX-Designer

Aga Szóstek, Ph.D. is a strategic designer. For the past two decades, she worked at the forefront of combining design, technology, and business. She collaborated with brands such as Google, Philips, Canon, Samsung, EY, Santander, ING, Orange, and many more, bringing the experience-focused strategic approach to project teams and boardrooms. Her approach inspired many organisations to refocus and bet on experiences as their market differentiator.

Next to consulting, Aga writes about strategy, leadership, and innovation; designs tools aiming to support delivering unique experiences called Seed Cards; and co-hosts a podcast about creative leadership: Catching The Next Wave.

She graduated with her Ph.D. from the Eindhoven University of Technology, The Netherlands, and teaches experience design all around the world.

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